If people don’t know about us and about what we’re doing, then they will never get in touch with us. It surely improves our visibility as a company, as DS Smith, but also as a sales person. Thanks to that, I am now able to relay relevant content to my customers and prospects, as well as reaching out to a larger audience. This allows me to gather great information and follow what my prospects are interested in. It is also a great way to engage with them in a much more easy and natural way.

"59% of millennials use social media to find information compared to only 29% of the 35+ crowd”. It would be a big mistake to believe that social media is only a thing for millennials or GenZ. However, they will drive our future. As “92% executives that choose a vendor on behalf of their company says that social media influenced a purchasing decision”, it is high time for us to strengthen our position there. I really believe a clear Social Selling strategy could bring lots of results for our company supported by platforms such as LinkedIn Sales Navigator for instance.

Selling does require involvement, enthusiasm, strategy and a bit of time. However, it certainly brings results. Personalize your profile, align your social media platforms to your objectives, and build your own (video) strategy. From my experience, it really helps breaking down barriers between companies and people. Exchanges are much more fast, genuine and of good quality. It really supports me in my day-to-day job.