HOW I WORK

For the last 15 years I have worked strategically across business development, product, marketing and brand communications for world-leading billion-dollar brands. This has given me superb insight into the profitable and sustainable marketing strategies that not only attract new customers across European markets but also double unit outputs and boost revenues by millions of dollars.

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Now seeking to embrace next phase of an impressive career with a Board-level marketing leadership role.

David De Smedt – VP Marketing

Let's create something awesome together!

Gained recognition for leading closing panel of ISE 2020 Smart Building Conference, Executive Workplace Summary.

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Here to assist you to strategize, create, develop and design your digital experience:

Events.

Events.

Represented Barco at ISE2020 event; reached 5% of all visitors, delivered 2,455 ClickShare conference demos, accessed 40,000 people via social media channels and realised 5.5% engagement rate over all channels.

Barco at ISE 2020.
Content.

Content.

Implemented inbound marketing function for DS Smith, collaborating across Europe. Established pathway to grow marketing leads through launch of blog (in seven languages), webinars and digital promotion; shared best practice with global team.

Inbound blog.
Global Branding & Campaigning Activation

Global Branding & Campaigning Activation

Building on the success of the main product ClickShare at Barco: rebranded product range, contributed to major launch of v2.0 in three regions, and outlined proposition based on using all Barco offerings.

Barco APAC campaign.
Optimization

Optimization

At Samsung I won 70% of market within three months of new product launch; researched sector, authored 100-page overarching marketing & comms plan for all channels, segments and categories and rebuilt price offering for specific segment.

Video wall in Retail.
RECENT PROJECTS

I have been busy over the years. Here are some of my projects !

DS Smith: ACCOUNT BASED MARKETING

Facilitated five-year exclusive agreement with US multinational, Mondelez. ...

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Samsung Electronics: INBOUND MARKETING

... doubled unit output from 10K to 20K and boosted revenues to €20M in first 12 months, ...

DS Smith: SOCIAL SELLING

... Recipient of Showpad 2018: ‘Best in Class Sales Enablement INTERACTIVITY Award’ (EMEA).

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THE TEAM

Small Team, Big Firepower!

For THEO Technologies I created and optimised marketing talent pool; set out individual learning paths, supported role progression, coached product marketeer, built together with the team ‘The Marketing Vision 2020’ and set out processes and templates for every Marcom facet. Now looking for a new team to join me in the next phase.
Hired at DS Smith to build and establish Central European marketing team, with oversight for further team of 35 across Europe. Ensured marketing and communication activities aligned with corporate strategic objectives, encompassing brand awareness, key strategic projects and lead generation.
MY EMPLOYERS

I'm very fortunate to have worked with some truly amazing companies

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Would you like me to work with you?

LET'S TALK
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Integrated strategies: brand, business and customers.

Brussels

Vista Verde
Breendonk – Puurs

+32(0)470 93 77 10
david@daviddesmedt.com

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