Create your social selling profile
Customize your LinkedIn profiles to be aligned with your objectives right from the start.
I’ll give you concrete tips on how to design and personalize your profiles to be perceived as professional, trustworthy and approachable.
Connect with your prospects
Social media offers opportunities that make it easy to connect and develop relationships for your business.
With business decisions taking longer to decide, prospects engage with salespeople later and later. It is important to connect with your prospects as early as possible. Social networking can help you achieve this.
Being active on social media was a new thing for me but I saw straight away all the advantages that it could bring to my team and I
Engage your audience
Speed up your sales cycle with the appropriate communication activities. When using social media, keep in mind your publications reflects both you and the company you represent.
Go further: introduction LinkedIn Sales Navigator
By combining LinkedIn’s network data, relevant news sources, accounts, leads and preferences, LinkedIn Sales Navigator is the premium license that tailors your experience to just the information that is relevant to your business.
Save the right leads & accounts
Create a powerful search. Use Lead Builder to efficiently pinpoint prospects. Start searching by the criteria and keywords related to your prospects' job titles. Focus on connecting with decision-makers at existing customer companies.
Approach the right people with the right message
... use connect requests to connect with people you’ve met, or people you would like to meet. For some senior people, LinkedIn InMails sometimes work better (private message sent to someone who is not part of your network).
Client Feedback
Don't just take our word for it! Here are some things our customers have so say about implementing Social Selling.
I am now able to relay relevant content to my customers and prospects, as well as reaching out to a larger audience. This allows me to gather great information and follow what my prospects are really interested in.
It would be a big mistake to believe that social media is only a thing for millennials or GenZ. I really believe a clear Social Selling strategy could bring lots of results for our company supported by platforms such as LinkedIn Sales Navigator.
Personalize your profile, align your social media platforms to your objectives, and build your own strategy. Exchanges are now much more fast, genuine and of good quality. It really supports me in my day-to-day job.
